TEAM

Victor Hugo Rodriguez
Founder / Senior Partner

Victor is the Founder and CEO of LatAm Alternatives and several other industry firms and has more than 19 years of experience in management, sales, marketing and business development within the securities industry throughout the US and LatAm region. Prior to founding LAS AMERICAS MEDIA, Victor was Partner and Head of Latin American Prime Brokerage for Merlin Securities (Prime Broker) and Director of Global Institutional Sales at Trade Station Securities, subsequently acquired by Monex Group. He also served as Director of Latin America for Terra Nova Trading (now LightSpeed Trading),and in the late 90s he was the Founder, President & CEO of Pristine.com Latin America, a leading trading education provider. Victor started his career at The Caracas Stock Exchange and rose to be the youngest President & CEO of a Broker Dealer on the Exchange. He has been a live TV Economics News Anchor and is well known as the Founder and Former Head of The Hedge Fund Association (HFA) LatAm Chapter, and is a former STA (Security Traders Association) National Board LatAm Advisor and Member of The Board of Advisors at Emerging Markets Virtual Exchange (EMVx).

A frequent speaker, panelist and featured presenter at professional events, Victor has been interviewed by many of the world’s leading publications and television media and is the Founder of the Hedge Fund Association (HFA) and Securities Traders Association (STA) LatAm Chapters.

Alberto Vasallo lll
Senior Partner

In combination to partnering with LAS AMERICAS MEDIA, Mr. Vasallo is President/CEO of El Mundo Boston, a multimedia company that has been publishing, El Mundo Newspaper, the largest Latino newspaper in New England for the past 45 years.
El Mundo has been widely recognized as the voice of the Latino community of Greater Boston for over 4 decades.
Alberto is best known for his work in the Boston media for over 30 years.
He has been editor-in-chief of El Mundo Newspaper, a ten-year radio host and producer and is currently one of the longest running television Latino personalities in the market with over 25 years of on-air presence. Currently he hosts and produces for Channel 7, WHDH, the former NBC affiliate in Boston.
Born and raised in Boston, his entire life has been dedicated to working in the Latino community of Boston where he has also served as Master of Ceremony, moderator and panelist for the area’s most important events.
He is also known for his work as an official partner of the Boston Red Sox in their efforts in outreaching to the Latino community for the past 25 years.
His father Alberto Vasallo, Jr. was born in Havana, Cuba and his mother, Flor, is a native of Ecuador, South America.
His 19-year-old daughter, Alexandra, is half-Dominican and currently a sophomore at Emerson College.
He is a graduate of Boston College High School and Boston College.

Mike Felix
Senior Partner

For over 22 years, Mike has developed and implemented marketing and public relations strategies that put capital markets firms in the limelight and helped them become industry leaders in their niche. Prior to partnering with LAS AMERICAS MEDIA, Mike was Head of Marketing for TeraExchange, an independent startup Swaps Execution Facility (SEF) and was also Chief Marketing Officer at Lime Brokerage, a leading technology-focused agency broker specializing in low-latency electronic trading. Mike played an active role in establishing both firms as well-known participants in the global trading markets. Previously, Mike served as SVP, Director of Global Marketing for RealTick, a pioneer in global electronic trading technology and developer of Archipelago ECN (and subsequently a subsidiary of Lehman Brothers and Barclays Capital). He also held managerial responsibilities for sales, business development, support and training and was a member of the firm’s Executive Committee, helping steer company-wide strategy. Mike was a co-founder of Hottrend, an early algorithmic trading technology provider sold to RealTick.

Earlier in his career, Mike led a team on behalf of Barents Group / KPMG Peat Marwick to implement the first Asset-Liability Management program in the Former Eastern Bloc for the Czech Saving Bank. Mike also was a senior consultant for Conoco Phillips in Venezuela and held treasury and municipal bond analyst positions at JP Morgan Chase.

Mike received his MBA from Harvard Business School and BA in Economics, magna cum laude, from Georgetown University, where he was elected to the Phi Beta Kappa.

Anne Aldrich
Senior Partner

As CEO of Across the Board Marketing, Inc., Anne has established herself as one of the country’s preeminent media relations experts in the financial, technology and medical niches. She helps clients build visibility, establish credibility, increase sales with in-depth coverage across print, digital and visual broadcast media. Anne also provides direct marketing consultation and copywriting. She has taught workshops and classes in direct marketing for DePaul University, the Chicago Association of Direct Marketing and corporate clients. As a specialist in the global capital markets, Anne has built up the broad industry knowledge base and extensive media relationships that can help optimally position your firm across multiple media outlets. Anne has secured media coverage for clients in major business media such as Barron’s, Dow Jones Newswire, Investor’s Business Daily, Financial News, CNBC, FOX News and Wall Street Journal, along with a wide variety of international industry publications and digital media.

Anne’s professional specialties include financial services and technology, global capital markets, electronic trading (retail and institutional), trading platforms and execution management systems, algorithmic trading, multi-asset class trading, buy-side and sell-side technologies and wealth and alternative asset management.

Anne is based in Chicago and received a BA with a double major in English Literature and Spanish from Michigan State University.

Manuel Perez Matos
Senior Partner

Manuel joined LAS AMERICAS MEDIA to revamp the concept of Video Marketing. Manuel is a recognized visual explorer. From creative development, direction, production, editorial and complex compositing his ability to execute across a multitude of disciplines is truly unique. After receiving a degree in Advertising, Manuel got his professional start in the media business as a promo copywriter at a local TV channel in his native Venezuela. It was there, in a small editing room, where he would later discover his fascination with the digital world and the art of post-production. Shortly thereafter, editing became his passion. He has worked with various top-level production houses over the years, participating in the creation of TV commercials, Networks, Program Branding, as well as long-form documentaries, drama, reality and live action mystery series. The industry has praised his work with eight Emmy Awards and several PromaxBDA Gold Awards for his directing, editing and graphic arts work. He is also extremely active in the music industry, having participated in more than sixty music videos as producer, director and editor. When not directing himself, he collaborates with some of the world’s biggest commercial and music video directors in the Hispanic market. He has worked on projects that feature artists as diverse as Marc Anthony, Ricky Martin, Mana, Alejandro Sanz, CNCO, Becky G, Ozuna, Bad Bunny, Karol G, Prince Royce, Gente de Zona, Ricardo Arjona and Pitbull. He lives between Miami, NYC and Boston with his lovely wife and two young children.

Alex Gordiyenko
Senior Partner

In combination to partnering with LAS AMERICAS MEDIA, Mr. Gordiyenko is the founder and CEO at Lightmix Design Studio and resume features over 20 years of online design, development and marketing experience with strong background in architecture and information technology. Alex’s areas of expertise include information design, user interface design and information architecture, graphic, print, display, identity, web, multimedia design, project management and product development and marketing. Over past 18 years Mr.Gordiyenko worked on   a variety of commercial and non-profit projects ranging from corporate web sites to design and development of sophisticated informational enterprise systems and marketing. His major Specialties are: branding, identity, user interface design, information architecture, graphic design, print design, web design, web development, multimedia design, project management, product development, social media marketing, PPC, SEO, content marketing. Mr. Gordiyenko holds a Bachelor of Architecture. Advanced 3d computer presentations including animation, video post-production, web presentations from University of Virginia. School of Architecture and a Master in Fine Arts. Advanced Interactive media, Graphic Design, 3D, Animation and web technology from George Mason University. Visual Information Technology.

Scott Trick
Senior Partner

As President of Surge Web Marketing, Scott established himself as one of the top Digital Marketing And Social Media experts for local businesses throughout the United States.
He specializes in using a unique blend of branding combined with positioning his clients as the top of their local.
We find people interested in our clients, and then we stay in front of them 24x7 with smart copywriting, heavy retargeting, and an analytical approach that calculates the most cost effective way to advertise.
Prior to digital marketing Scott was an industry leader in Software Engineering and worked for companies such as Eaton and Johnson Controls for more than 20 years.
Scott lives in a small town near Milwaukee, Wisconsin with his wife and three kids.

Jose Castellano
Strategic Advisor / Funds Marketing and Distribution

Mr. Castellano is widely acknowledged as among the financial services industry’s foremost global executives. Until recently, Mr. Castellano had served as Managing Director, Head of US Offshore, Latin America and Iberian markets for Pioneer Investments, a global investment firm with offices in 28 countries, over 2,000 employees, and over $240 billion in assets under management. During his tenure at Pioneer, Mr. Castellano’s responsibilities included management of sales and distribution activities, where he was instrumental in significantly growing the business, revenues, and AUM for the firm. He also participated in several global executive committees, including the Global Distribution Management Committee. Mr. Castellano joined Pioneer Investments as a Senior Sales Manager in Madrid, where he helped develop and substantially grow the organization within Spain. Previously, Mr. Castellano served as executive director at Morgan Stanley where he performed a wide variety of sales and senior management roles in private banking and private equity. Mr. Castellano began his professional career in 1983 at Banco Popular, Madrid as a Foreign Exchange Trader. Mr. Castellano holds a General Business Administration and Finance degree from Saint Louis University in Missouri, and an MBA in Finance from Universidad Antonio de Nebrija, Madrid. He also holds a Master’s Degree in communications technology and e-commerce from Instituto de Empresa, Madrid.

Daniel Velasquez
Senior Partner

Mr. Velásquez joined LAS AMÉRICAS MEDIA to organize LAS AMERICAS SALES Department. He is the founder and Coach at “Your Own CEO” which supports Latin American executives to achieve their professional goals through business coaching sessions. Before joining The LatAm Alternatives Group Daniel was B2B Director for Latin America for ADEN Business School leading 24 branches in the region. Also, from 2008 to late 2013 Mr. Velásquez was Regional Manager for INCAE Business in Ecuador, Colombia, Panama and Venezuela. His greatest passion is to teach and make consultancies in marketing, sales and strategy and to help people and companies achieve their goals. For this reason, he was volunteer in Young Entrepreneurs Volunteers Network – JA Nicaragua helping young entrepreneurs to make real their businesses ideas. He was also member of INDE (Instituto Nicaragüense de Desarrollo) teaching courses and conferences in Business. Mr. Velasquez is from Colombia and while there, he thought marketing and strategy in Universidad Externado de Colombia and LaSalle College University. Mr. Velasquez holds a bachelor’s in business administration from Universidad Externado de Colombia. Also, an MBA (master’s in business administration) from INCAE Business School with emphasis in Marketing. He is an expert in conductive sales, digital marketing and Leadership Development. Daniel live between Latin America and Miami where he was relocated with his wife and two young children.

Eduardo Iturbe
Senior Partner / Head of Technology

Mr. Iturbe is in charge of The LAS AMERICAS MEDIA’s Technology Platform based on web services and oriented on Software as a service (SaaS) and before joining LAS AMERICAS MEDIA; Mr. Iturbe was an external consultant for several major Telecom Companies in Venezuela and Miami, where he assisted in Program Management areas as Data, Security and Storage Management. From 2002 to 2012 Mr. Iturbe was VP of Technology at CSR Consulting Services, during his tenure in this position Mr. Iturbe was in charge of several framework validation projects across different ever-expanding databases, he was interested in expert systems to mimic unique data analysis using latest technologies to match patterns that delivered compelling results. Since 2004 Mr. Iturbe has been affiliated with The Project Management Institute Venezuelan Chapter. Earlier in his career he was Program Manager at Motorola in Venezuela and Telecommunication Manager at World Tel-Fax Electronic. Mr. Iturbe earned his degree in Electrical Engineering bias Telecommunications in 1994 from Universidad Metropolitana (UNIMET) in Venezuela and other specializations in the same area. He lives between Miami, Bogota and Caracas where his wife and 2 kids are based.

Jonathan Soto Gregg
Head of Web Development

Jonathan is a web designer specialist with more than 12 years of experience in the field and has dedicated himself to web development through a content management system called WordPress, which has allowed him to connect with commercial partners and study communities to offer a better look and feel of the overall web environment. He began his career in a self-taught way before graduating as a bachelor and obtained his first clients independently. He became a specialist through a study process at the Digital Design Center of Caracas. He expanded his portfolio with effort and dedication, in a disciplined and unshakeable manner. His mission is simple: to help others, with the aim of continuing to investigate topics of developing, managing, creating extracts, publishing content, sharing and generating material for those who wish to improve in the digital world. He has dedicated himself to share in his blog freely, providing knowledge compatible with the most powerful free use content management systems in the world and even offers study materials to anyone who may be interested. Currently he is a member of the LAS AMERICAS MEDIA team aspiring to evolveprofessionally through team-work, proactivity and transparency.

Leonard Lares Quintero
Partner / Graphic Design

Mr Lares Quintero is the Head Graphic Design at our Latin Division and is a well-known Latin graphic designer who specializes also in brand identity system development. He has extensive experience in graphic design across The Latin American Region, working closely with major and important clients in different verticals. His focus has been on concept ideation, logo development, typography, color palette, graphic language, photo style and video edition. Leonard design using a wide range of applications such as Photoshop, Ilustrator, 3ds max, Drawing, Design Graphic, Lettering and Creative Development. He worked at served as Art Director and partner at Zinaphia Creative and was the lead graphic designer/account manager at Aerolinea Creativa MX and Megainbound. Mr Lares Quintero received her BA in Graphic Design from the “Design Institute” in Caracas, Venezuela.

Sarah Yoo
Partner / Graphic Design

Sarah is an accomplished and versatile graphic designer who specializes in brand identity system development. Sarah has extensive experience in graphic design for financial firms, and has served as lead designer on projects for many of the world’s most exclusive, blue-chip brands across a wide array of verticals. Her focus has been on identity system development, concept ideation, logo development, typography, color palette, graphic language, and photo style. Her design applications have ranged from signage to core stationary, brochures, web layouts, and style guides. Previously, Sarah had served as Art Director at The Seventh Art, a design agency focused on the hospitality sector. Other agencies and firms she has worked at include Doremus, McGarryBowen, Jack Morton Worldwide, Swim USA, and Simon & Schuster. Sarah received her BA in Graphic Design from the School of Visual Arts in New York City.

We speak “marketing and communications”. We know the process.
We live the results. We understand the needs.
We are LasAmericas.