RESEARCH AND PLANNING
- Review existing marketing and communications strategies and tactics
- Competitive analysis
- Customer needs assessment
- Positioning
- Develop marketing and communications plans
- Budgeting
- Tracking and metrics
PUBLIC RELATIONS
- Communications strategy
- Ongoing media and analyst outreach
- Press release development and distribution
- Strategic PR counsel
- Crisis management
- Thought leadership
- Media coaching
- Analytics and reporting
CONTENT MARKETING
- Content marketing strategy
- Content development
- Distribution
- Website and blogs
- Social Media
- Email
- Webcasts
- Video
- Analytics and reporting
BRANDING AND IDENTITY
- Brand standards
- Logos
- Taglines and messaging
- Brand names / trademarks
- Presentation/ brochure templates
- Business cards
- Stationary
- Email templates
- Signage
- Promotional items
MARKETING COLLATERAL
- Brochures
- Sell sheets
- Corporate presentations
- Investor decks and teasers
- Newsletters
- White Papers and case studies
- Direct mail
WEB AND SOCIAL MEDIA
- Website design
- Website content
- Custom landing pages
- Digital strategy
- Social media strategy
- Social media content
- Search engine optimization (SEO)
- Google AdWords
- Analytics and Reporting
in connection with

in the media
