Victor Hugo Rodriguez
Founder / Senior Partner


Victor is the Founder and CEO of LatAm Alternatives and several other industry firms and has more than 19 years of experience in management, sales, marketing and business development within the securities industry throughout the US and LatAm region. Prior to founding LAS AMERICAS MEDIA, Victor was Partner and Head of Latin American Prime Brokerage for Merlin Securities (Prime Broker) and Director of Global Institutional Sales at Trade Station Securities, subsequently acquired by Monex Group. He also served as Director of Latin America for Terra Nova Trading (now LightSpeed Trading),and in the late 90s he was the Founder, President & CEO of Latin America, a leading trading education provider. Victor started his career at The Caracas Stock Exchange and rose to be the youngest President & CEO of a Broker Dealer on the Exchange. He has been a live TV Economics News Anchor and is well known as the Founder and Former Head of The Hedge Fund Association (HFA) LatAm Chapter, and is a former STA (Security Traders Association) National Board LatAm Advisor and Member of The Board of Advisors at Emerging Markets Virtual Exchange (EMVx).

A frequent speaker, panelist and featured presenter at professional events, Victor has been interviewed by many of the world’s leading publications and television media and is the Founder of the Hedge Fund Association (HFA) and Securities Traders Association (STA) LatAm Chapters.

Mike Felix
Senior Partner


For over 22 years, Mike has developed and implemented marketing and public relations strategies that put capital markets firms in the limelight and helped them become industry leaders in their niche. Prior to partnering with LAS AMERICAS MEDIA, Mike was Head of Marketing for TeraExchange, an independent startup Swaps Execution Facility (SEF) and was also Chief Marketing Officer at Lime Brokerage, a leading technology-focused agency broker specializing in low-latency electronic trading. Mike played an active role in establishing both firms as well-known participants in the global trading markets. Previously, Mike served as SVP, Director of Global Marketing for RealTick, a pioneer in global electronic trading technology and developer of Archipelago ECN (and subsequently a subsidiary of Lehman Brothers and Barclays Capital). He also held managerial responsibilities for sales, business development, support and training and was a member of the firm’s Executive Committee, helping steer company-wide strategy. Mike was a co-founder of Hottrend, an early algorithmic trading technology provider sold to RealTick.

Earlier in his career, Mike led a team on behalf of Barents Group / KPMG Peat Marwick to implement the first Asset-Liability Management program in the Former Eastern Bloc for the Czech Saving Bank. Mike also was a senior consultant for Conoco Phillips in Venezuela and held treasury and municipal bond analyst positions at JP Morgan Chase.

Mike received his MBA from Harvard Business School and BA in Economics, magna cum laude, from Georgetown University, where he was elected to the Phi Beta Kappa.

Alex Gordiyenko
Senior Partner


In combination to partnering with LAS AMERICAS MEDIA, Mr. Gordiyenko is the founder and CEO at Lightmix Design Studio and resume features over 20 years of online design, development and marketing experience with strong background in architecture and information technology. Alex’s areas of expertise include information design, user interface design and information architecture, graphic, print, display, identity, web, multimedia design, project management and product development and marketing. Over past 18 years Mr.Gordiyenko worked on   a variety of commercial and non-profit projects ranging from corporate web sites to design and development of sophisticated informational enterprise systems and marketing. His major Specialties are: branding, identity, user interface design, information architecture, graphic design, print design, web design, web development, multimedia design, project management, product development, social media marketing, PPC, SEO, content marketing. Mr. Gordiyenko holds a Bachelor of Architecture. Advanced 3d computer presentations including animation, video post-production, web presentations from University of Virginia. School of Architecture and a Master in Fine Arts. Advanced Interactive media, Graphic Design, 3D, Animation and web technology from George Mason University. Visual Information Technology.

Scott Trick
Senior Partner


As President of Surge Web Marketing, Scott established himself as one of the top Digital Marketing And Social Media experts for local businesses throughout the United States.
He specializes in using a unique blend of branding combined with positioning his clients as the top of their local.
We find people interested in our clients, and then we stay in front of them 24×7 with smart copywriting, heavy retargeting, and an analytical approach that calculates the most cost effective way to advertise.
Prior to digital marketing Scott was an industry leader in Software Engineering and worked for companies such as Eaton and Johnson Controls for more than 20 years.
Scott lives in a small town near Milwaukee, Wisconsin with his wife and three kids.

Daniel Velasquez
Senior Partner


Mr. Velásquez joined LAS AMÉRICAS MEDIA to organize LAS AMERICAS SALES Department. He is the founder and Coach at “Your Own CEO” which supports Latin American executives to achieve their professional goals through business coaching sessions. Before joining The LatAm Alternatives Group Daniel was B2B Director for Latin America for ADEN Business School leading 24 branches in the region. Also, from 2008 to late 2013 Mr. Velásquez was Regional Manager for INCAE Business in Ecuador, Colombia, Panama and Venezuela. His greatest passion is to teach and make consultancies in marketing, sales and strategy and to help people and companies achieve their goals. For this reason, he was volunteer in Young Entrepreneurs Volunteers Network – JA Nicaragua helping young entrepreneurs to make real their businesses ideas. He was also member of INDE (Instituto Nicaragüense de Desarrollo) teaching courses and conferences in Business. Mr. Velasquez is from Colombia and while there, he thought marketing and strategy in Universidad Externado de Colombia and LaSalle College University. Mr. Velasquez holds a bachelor’s in business administration from Universidad Externado de Colombia. Also, an MBA (master’s in business administration) from INCAE Business School with emphasis in Marketing. He is an expert in conductive sales, digital marketing and Leadership Development. Daniel live between Latin America and Miami where he was relocated with his wife and two young children.

Leonard Lares Quintero
Partner / Graphic Design


Mr Lares Quintero is the Head Graphic Design at our Latin Division and is a well-known Latin graphic designer who specializes also in brand identity system development. He has extensive experience in graphic design across The Latin American Region, working closely with major and important clients in different verticals. His focus has been on concept ideation, logo development, typography, color palette, graphic language, photo style and video edition. Leonard design using a wide range of applications such as Photoshop, Ilustrator, 3ds max, Drawing, Design Graphic, Lettering and Creative Development. He worked at served as Art Director and partner at Zinaphia Creative and was the lead graphic designer/account manager at Aerolinea Creativa MX and Megainbound. Mr Lares Quintero received her BA in Graphic Design from the “Design Institute” in Caracas, Venezuela.

Sarah Yoo
Partner / Graphic Design


Sarah is an accomplished and versatile graphic designer who specializes in brand identity system development. Sarah has extensive experience in graphic design for financial firms, and has served as lead designer on projects for many of the world’s most exclusive, blue-chip brands across a wide array of verticals. Her focus has been on identity system development, concept ideation, logo development, typography, color palette, graphic language, and photo style. Her design applications have ranged from signage to core stationary, brochures, web layouts, and style guides. Previously, Sarah had served as Art Director at The Seventh Art, a design agency focused on the hospitality sector. Other agencies and firms she has worked at include Doremus, McGarryBowen, Jack Morton Worldwide, Swim USA, and Simon & Schuster. Sarah received her BA in Graphic Design from the School of Visual Arts in New York City.

Eduardo Iturbe
Senior Partner / Head of Technology

Mr. Iturbe is in charge of The LAS AMERICAS MEDIA’s Technology Platform based on web services and oriented on Software as a service (SaaS) and before joining LAS AMERICAS MEDIA; Mr. Iturbe was an external consultant for several major Telecom Companies in Venezuela and Miami, where he assisted in Program Management areas as Data, Security and Storage Management. From 2002 to 2012 Mr. Iturbe was VP of Technology at CSR Consulting Services, during his tenure in this position Mr. Iturbe was in charge of several framework validation projects across different ever-expanding databases, he was interested in expert systems to mimic unique data analysis using latest technologies to match patterns that delivered compelling results. Since 2004 Mr. Iturbe has been affiliated with The Project Management Institute Venezuelan Chapter. Earlier in his career he was Program Manager at Motorola in Venezuela and Telecommunication Manager at World Tel-Fax Electronic. Mr. Iturbe earned his degree in Electrical Engineering bias Telecommunications in 1994 from Universidad Metropolitana (UNIMET) in Venezuela and other specializations in the same area. He lives between Miami, Bogota and Caracas where his wife and 2 kids are based.

We speak “Marketing and Communications”.

We know the process. We live the results.

We understand the needs.

We are LasAmericas.

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